Tag Archives: Overtakes

CTV overtakes mobile for global ad impressions

A global study by advertising platform Innovid shows CTV leading mobile for the first time in video ad impressions. Kim Davis on May 11, 2022 CTV has become the dominant platform globally for video ad impressions according to a new report from Innovid, the independent linear, CTV and digital advertising and measurement platform. The report … Continue reading CTV overtakes mobile for global ad impressions →

Retail Media Overtakes CTV As Advertising’s Biggest Impetus

CTV Advertisement

Retail Media Overtakes CTV As Advertising’s Biggest Impetus by Joe Mandese @mp_joemandese, January 14, 2022 Retail media has overtaken connected TV (CTV) as the biggest trend on the mind of advertising and media executives heading into the new year, according to an ad industry tracking panel organized by the equities research team at BMO … Continue reading Retail Media Overtakes CTV As Advertising’s Biggest Impetus →

Authenticity Overtakes Aspirations In Online Video Ads

Video Marketing

by Laurie Sullivan @lauriesullivan, (May 12, 2016) Females tend to rely more on word of mouth and social media for online digital video discovery, while males are more likely to turn to recommendations and search, at 69% vs. 29%, respectively, according to recent Interactive Advertising Bureau (IAB) data. This may explain why Google’s YouTube April … Continue reading Authenticity Overtakes Aspirations In Online Video Ads →

Instagram Overtakes Facebook In the U.K. [Infographic]

Instagram Marketing

Bob HutchinsFebruary 18, 2015 If you love “brand-watching,” then this won’t surprise you. We’ve all sensed it on the horizon… and now it’s happened. Instagram usage has officially overtaken Facebook usage in the U.K., reports Adweek’s Social Times: “According to data from GlobalWebIndex, Facebook usage in the U.K. is down 7 percent over the past … Continue reading Instagram Overtakes Facebook In the U.K. [Infographic] →