OOH has evolved into an exciting medium that combines high-impact creative with digital targeting and measurement. Greg Sterling on February 18, 2020 Among traditional media, out-of-home (OOH) is the only channel growing while TV, radio, newspapers, magazines and directories are all contracting. And digital OOH, especially programmatic, is growing much more rapidly. The combined sector … Continue reading Why out-of-home may be the ultimate location-based (digital) marketing medium
Tag Archives: OutOfHome
Vibenomics launches out-of-home audio advertising marketplace to target customers in-store
The audio ad marketplace is designed to connect advertisers with customers shopping in physical stores around the U.S. Taylor Peterson on September 5, 2019 Audio experience company Vibenomics announced Tuesday the launch of an audio out-of-home (OOH) advertising marketplace, designed to connect advertisers with customers shopping in physical stores around the U.S. According to Vibenomics, … Continue reading Vibenomics launches out-of-home audio advertising marketplace to target customers in-store
Why digital out-of-home should be integrated into your 2019 marketing mix
With advances in location and time data, advertisers now have the ability to track consumer movement in the real world to measure outdoor advertising tactics. Jon Schulz on March 18, 2019 Digital outdoor advertising has increased 35 percent since 2010 according to PricewaterhouseCoopers, and is projected to overtake traditional outdoor ad spending by 2020. Perhaps … Continue reading Why digital out-of-home should be integrated into your 2019 marketing mix
Case study: Digital out-of-home and mobile-location deliver offline success for REI
Campaign was a collaboration between the retailer, Vistar Media and LiveRamp and delivered 3.6x lift in store visits. Greg Sterling on April 10, 2018 At a time of declining traditional media budgets, out-of-home (OOH) seems to have found a way forward. The combination of OOH with digital and mobile-location data is proving to be … Continue reading Case study: Digital out-of-home and mobile-location deliver offline success for REI
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