You may not expect an aspiring PPC marketer to know HTML5 or JavaScript, but contributor Todd Saunders argues that these skills — among others — are key to being a stellar staffer and to hiring one. Todd Saunders on August 25, 2017 Hiring a dedicated pay-per-click marketer is tough. Just about every two- and … Continue reading 5 non-traditional skills to look for in a PPC account manager
Jillian LondinoJune 5, 2015 How social influencers can help introduce a novel product into the tech, retail and food industries. New products come in all shapes and sizes. The same is true for social influencers; posting styles, follower counts, interest categories and so much more varies between the forces who have power over today’s purchasing … Continue reading Launching a Non-Traditional Product Through Social Influencers
Email marketing can at times be a really thankless marketing channel. Email folks are typically under-funded, understaffed, work in the “red zone” more than half their waking life, and live in a world of vendor arbitrage. The challenge working in this type of environment is that “wins” are really hard to define and repeat, and … Continue reading Non-Traditional Wins
