Columnist Lewis Gersh looks at the innovative ways digitally native vertical brands are creating “tactile extensions” to further their reach. Lewis Gersh on January 28, 2019 The measurement “90 percent” seems to come up a lot in my writings. One reason is obvious: For all the sturm and drang surrounding digital, more than … Continue reading The digital natives are restless
Tag Archives: Natives
Digital Natives or Digital Immigrants? 3 Tactics to Manage Multigenerational Digital Transformation
Burke Turner — August 3, 2017 Follow @weareatmosphere — August 3, 2017 kaboompics / Pixabay Back in the day, consultant and writer Marc Prensky coined the terms ‘digital natives’ and ‘digital immigrants’ to describe generational differences in the workplace. Actually, it was 2001… And whether or not you think that’s `back in the day’ depends … Continue reading Digital Natives or Digital Immigrants? 3 Tactics to Manage Multigenerational Digital Transformation
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