Tag Archives: Motivates

What Really Motivates Employees? Research Reveals Secrets.

Albert Costill — February 5, 2020 Unlike your parents or grandparents, you’re not motivated by a raise or promotion. Today, what really motivates employees involves a wide-range of well thought out drivers like feeling appreciated, doing meaningful work, and having a healthy work-life balance. But, out of all of these ways to motivate employees, what … Continue reading What Really Motivates Employees? Research Reveals Secrets.

Psychology of Referral: What Motivates Customers to Refer a Friend?

by Andy Cockburn June 18, 2016 Follow @mentionmeshareJune 18, 2016 In the first of this three-part series on the psychology of referral, we’ll look at the concepts of social capital and social risk. The secret behind every successful referral is instilling a greater sense of one over the other in the mind of your customer. … Continue reading Psychology of Referral: What Motivates Customers to Refer a Friend?

Sales Middle Managers – What Motivates Them The Most?

By Richard Ruff, Published October 7, 2014   Middle managers are the key to implementing C-Suite strategic initiatives. In 2011, Wharton’s Ethan Mollick shared that mid-level managers could have greater impact on company performance than almost anyone else in an organization, yet they are “often overlooked and sometimes maligned.” The importance of middle managers can … Continue reading Sales Middle Managers – What Motivates Them The Most?