Tag Archives: Million

Finally! The 800 million ways Facebook gets serious about local business

Contributor Adam Dorfman explains how to capitalize on the one-two punch of Facebook advertising and organic engagement through Marketplace, your own page and Facebook’s own advertising products. Adam Dorfman on June 14, 2018   For quite some time, the search industry has been wondering when Facebook is going to get serious about local search. With … Continue reading Finally! The 800 million ways Facebook gets serious about local business

Google Discloses 2.4 Million ‘Right To Be Forgotten’ Requests, Acts On 43%

Google Discloses 2.4 Million ‘Right To Be Forgotten’ Requests, Acts On 43% by Laurie Sullivan @lauriesullivan, February 27, 2018 Google on Monday revealed that it has received requests to delist about 2.4 million URLs from query results under the European Union’s Right to be Forgotten laws. It has only acted on 43%. These numbers — … Continue reading Google Discloses 2.4 Million ‘Right To Be Forgotten’ Requests, Acts On 43%

Which PPC metrics matter? Lessons from half a million keywords

Columnist Jacob Baadsgaard shares insights from a study looking into how various paid search metrics correlate with return on investment (ROI). Jacob Baadsgaard on December 8, 2017   Are your AdWords campaigns working… like, really working? That might be a surprisingly hard question to answer. Anybody with an AdWords account can see if they’re getting … Continue reading Which PPC metrics matter? Lessons from half a million keywords

We Analyzed 7 Million Paid Clicks to Branded Content, Here’s What We Learned

Gustaf Steunlund — November 27, 2017 Follow @stenlundgustaf — November 27, 2017 rawpixel / Pixabay As marketers, we have a tendency to optimize campaigns towards the cheapest clicks, because surely, the more clicks you get, the more leads, online purchases and fan mail you’ll receive… right? Wrong. The truth is not all clicks are created … Continue reading We Analyzed 7 Million Paid Clicks to Branded Content, Here’s What We Learned

Search, Website Slowdowns Can Cost Brands $20 Million Annually, Study Says

Search, Website Slowdowns Can Cost Brands $20 Million Annually, Study Says by Laurie Sullivan , Staff Writer @lauriesullivan, September 7, 2017 Website performance and IT issues cost brands roughly $20 million annually — about $1.5 million due to slowdowns and $18.5 million due to general site issues — for those analyzed in the study despite … Continue reading Search, Website Slowdowns Can Cost Brands $20 Million Annually, Study Says