Tag Archives: Microsoft

Microsoft Brings More Ads To AI-Powered Bing, Edge, Driving Traffic To Publisher Sites

Microsoft Artificial Intelligence

Microsoft Brings More Ads To Bing, Edge: Eyes Publisher Rev Share by Laurie Sullivan  @lauriesullivan, March 30, 2023 Microsoft has introduced plans for additional ads in its AI-powered Bing search engine and Edge browser, with a goal to drive more traffic to publisher sites — demonstrating that the company is finally getting serious about competing … Continue reading Microsoft Brings More Ads To AI-Powered Bing, Edge, Driving Traffic To Publisher Sites →

Microsoft Chief People Officer: We are experiencing a global human energy crisis

Crisis Management

By Kathleen Hogan March 30, 2023   At the heart of any organization, people are the driving force.  And the past few years have not been easy on any of us. The pandemic, ongoing global unrest, and an unstable economy, among other significant changes, have challenged workers in ways like never before.  Today, I believe … Continue reading Microsoft Chief People Officer: We are experiencing a global human energy crisis →

Microsoft reveals how it’s putting ads in Bing’s AI chatbot

Microsoft Bing

Cherlynn Low @cherlynnlow The age of generative AI is upon us, and this week alone Google and Microsoft made major announcements around their respective products for the masses. While Google unveiled an “experimental conversational AI service” called Bard (April 11, 2023), Microsoft had a fuller slate of news to share at its event in Redmond, … Continue reading Microsoft reveals how it’s putting ads in Bing’s AI chatbot →

Publishers Prepare To Ask For AI-Generated Content Compensation From Google, Microsoft, Others

AI Content Tools

Publishers To Seek Compensation For AI-Generated Content by Laurie Sullivan  @lauriesullivan, March 23, 2023 Media executives want compensation for use of their content when served in OpenAI ChatGPT, Microsoft Bing Chat, and Google Bard, similar to the way Australia and other countries began requiring payment to publishers when snippets of content appear in search-engine results. … Continue reading Publishers Prepare To Ask For AI-Generated Content Compensation From Google, Microsoft, Others →

Microsoft Advertising Makes Changes To How Broad-Match Modifier Keywords Serve

Microsoft Advertisement

Microsoft Advertising Makes Changes To How Broad-Match Modifier Keywords Serve by Laurie Sullivan , Staff Writer @lauriesullivan, March 15, 2023 Microsoft Advertising will change the way broad match modifier (BMM) keywords are served for search ads, starting today. The company has been working to improve the algorithmic performance of broad match. BMM keywords previously served as … Continue reading Microsoft Advertising Makes Changes To How Broad-Match Modifier Keywords Serve →

Microsoft Moves Into New Era Of Advertising, Automation

Microsoft Advertisement

Microsoft Moves Into New Era Of Advertising, Automation by Laurie Sullivan  @lauriesullivan, March 16, 2023 Microsoft will integrate the technology behind ChatGPT into its workplace software, upgrading PowerPoint, Word, Excel and Outlook with new capabilities in its latest move to win the race toward automation and artificial intelligence across business products and advertising. The company … Continue reading Microsoft Moves Into New Era Of Advertising, Automation →

Microsoft 365 ‘Copilot’ uses AI to automate everyday tasks in multiple apps

Productivity Tools

Microsoft is holding a ‘future of work’ AI event on March 16th   Jon Fingas @jonfingas Now that Microsoft has outlined how AI will reshape Bing search, it’s ready to detail how the technology will influence your workplace. The company is holding a “Future of Work with AI” event on March 16th at 11AM Eastern. … Continue reading Microsoft 365 ‘Copilot’ uses AI to automate everyday tasks in multiple apps →

Microsoft Identifies Creative Search Behavior As More People Adopt Bing AI Chatbot

Microsoft SEO

15% Of Bing AI Chatbot Sessions Intended To Generate New Content: Microsoft by Laurie Sullivan  @lauriesullivan, March 9, 2023 Microsoft has released a progress update, a month after it launched its Bing AI chatbot. The technology now has more than 100 million daily active users in a little over a month following the launch, as Microsoft … Continue reading Microsoft Identifies Creative Search Behavior As More People Adopt Bing AI Chatbot →

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