Tag Archives: Microsoft

Microsoft ad platforms end support of Twitter tomorrow

Move comes four days before Twitter will start charging enterprise users at least $42,000 a month to access its API. Constantine von Hoffman on April 24, 2023 As of tomorrow, Microsoft Advertising and “Smart Campaigns with Multi-platform will no longer support Twitter.” The move comes four days before the social media platform will begin charging … Continue reading Microsoft ad platforms end support of Twitter tomorrow →

Microsoft Advertising Expands Latin America Presence Through Partnership

Microsoft Advertising Expands Latin America Presence Through Partnership by Laurie Sullivan  @lauriesullivan, April 20, 2023 Microsoft Advertising will expand its presence in the Latin America region through a partnership agreement with IMS by Aleph, which supports digital advertising globally. The exclusive agreement — which will be effective May 1, 2023 — spans all of Latin … Continue reading Microsoft Advertising Expands Latin America Presence Through Partnership →

Microsoft is testing a way to make the Print Screen button more useful

Microsoft is testing a way to make the Print Screen button more useful   Kris Holt @krisholt Microsoft is planning a change to the default function of the Print Screen button for Windows 11 users. Typically, pressing the button sends a snapshot of what’s on your monitor to the clipboard. In the latest Windows 11 … Continue reading Microsoft is testing a way to make the Print Screen button more useful →

Microsoft Brings More Ads To AI-Powered Bing, Edge, Driving Traffic To Publisher Sites

Microsoft Brings More Ads To Bing, Edge: Eyes Publisher Rev Share by Laurie Sullivan  @lauriesullivan, March 30, 2023 Microsoft has introduced plans for additional ads in its AI-powered Bing search engine and Edge browser, with a goal to drive more traffic to publisher sites — demonstrating that the company is finally getting serious about competing … Continue reading Microsoft Brings More Ads To AI-Powered Bing, Edge, Driving Traffic To Publisher Sites →

Microsoft Chief People Officer: We are experiencing a global human energy crisis

By Kathleen Hogan March 30, 2023   At the heart of any organization, people are the driving force.  And the past few years have not been easy on any of us. The pandemic, ongoing global unrest, and an unstable economy, among other significant changes, have challenged workers in ways like never before.  Today, I believe … Continue reading Microsoft Chief People Officer: We are experiencing a global human energy crisis →

Microsoft reveals how it’s putting ads in Bing’s AI chatbot

Cherlynn Low @cherlynnlow The age of generative AI is upon us, and this week alone Google and Microsoft made major announcements around their respective products for the masses. While Google unveiled an “experimental conversational AI service” called Bard (April 11, 2023), Microsoft had a fuller slate of news to share at its event in Redmond, … Continue reading Microsoft reveals how it’s putting ads in Bing’s AI chatbot →

Publishers Prepare To Ask For AI-Generated Content Compensation From Google, Microsoft, Others

Publishers To Seek Compensation For AI-Generated Content by Laurie Sullivan  @lauriesullivan, March 23, 2023 Media executives want compensation for use of their content when served in OpenAI ChatGPT, Microsoft Bing Chat, and Google Bard, similar to the way Australia and other countries began requiring payment to publishers when snippets of content appear in search-engine results. … Continue reading Publishers Prepare To Ask For AI-Generated Content Compensation From Google, Microsoft, Others →

Microsoft Advertising Makes Changes To How Broad-Match Modifier Keywords Serve

Microsoft Advertising Makes Changes To How Broad-Match Modifier Keywords Serve by Laurie Sullivan , Staff Writer @lauriesullivan, March 15, 2023 Microsoft Advertising will change the way broad match modifier (BMM) keywords are served for search ads, starting today. The company has been working to improve the algorithmic performance of broad match. BMM keywords previously served as … Continue reading Microsoft Advertising Makes Changes To How Broad-Match Modifier Keywords Serve →