Google’s Scenario Planner gives you a no-code way to turn Marketing Mix Model insights into budget and ROI decisions. By Anu Adegbola February 19, 2026 Google is rolling out Scenario Planner, a no-code tool designed to make its Meridian marketing mix model accessible to marketers who do not have a data science team on … Continue reading Google launches no-code Scenario Planner built on Meridian MMM
Google Updates Meridian Model, Enables Non-Media Variables by Laurie Sullivan , Staff Writer, September 30, 2025 Google has made changes to its marketing mix modeling (MMM) tool called Meridian, giving marketers more visibility into the data. The platform now allows marketers to include non-media variables like pricing and promotions to precisely measure their impact on … Continue reading Google Updates Meridian Marketing Mix Model, Enables Non-Media Variables
