Andrew Osegi December 20, 2014 A benchmark is a comparison to the standard. It allows us to weigh the performance of an action by comparing it to a previous accomplishment. In social media business, there are few things more important than reporting the performance of your social efforts through regular benchmarking. In this blog, … Continue reading Social Media Benchmarking: What to Measure
Jen Phillips April December 17, 2014 You Can Have Small Business Social Media Success- Here’s How If you’re tired of spinning your wheels in the social media landscape, if you’re confused about how to make it work for your business, if you think you have to sign up everywhere. Take a deep breath. You … Continue reading 7 Steps for Small Business Social Media Success
Joao Romao December 16, 2014 Social media marketing is a tough space. It’s brutal. Every time you Google social media tools or how-to guides you get these long posts on “47 tools” or “61 software” that will help you achieve your goals. Regardless of your site’s size or segment, there are some interesting innovations that you … Continue reading 5 Things You Should Be Doing in Your Social Media Teams
Joao Romao December 16, 2014 Consultant. Maven. Strategist. Diva .Mogul. Chosen one. These are some of the titles I’ve seen social media professionals using lately. People are going crazy about this and everyone wants to be seen as the leading expert in social media. Social media is a complex job. Nowadays, it’s much more … Continue reading The 3 Stages of Social Media: From Awareness to Conversion
Samantha Collier December 16, 2014 Do you have customers who’ve liked your small business on Facebook? Followed you on Twitter? Pinned you on Pinterest? Are clients and prospects connected to you on LinkedIn? If the answer is yes, the holidays are the perfect time for you to post, tweet, pin and connect your way … Continue reading The 5 Keys of Holiday Social Media Success
Danielle Cormier December 15, 2014 Have you ever seen something on Facebook that you’d like to come back to later? Whether it’s an interesting article you scroll by on-the-go in your mobile News Feed, or a video a friend shared when you don’t have headphones, the Facebook Save feature is an easy way to … Continue reading Social Media Quick Tips: Using The Facebook Save Feature
Greg Maher December 14, 2014 Tradition definition: ‘A way of thinking, behaving, or doing something that has been used by people in a particular group, family, society etc. for a long time.’ In many societies tradition as an expression of identity and a way of passing down beliefs to next generation. Traditions can be … Continue reading Breaking Tradition! Using Crowdsourcing As Part Of Your Social Media Marketing Strategy
by Keri Jaehnig December 16th, 2014 So, your business is not on Instagram yet? OMG… Instagram is such a great connector and catalyst to all other things social! What are you waiting for? Current Facts About Instagram First, we can all empathize with the statement, “I need another social network like I need a … Continue reading Seven Reasons Your Social Media Should Include Instagram
Genia Stevens December 15, 2014 Businesses of all types and sizes use social media to generate revenue. In this article, we will focus on how free newspapers can use social media to generate additional advertising revenue. Recently, I facilitated a workshop at the Wisconsin Community Papers Publisher’s Summit in New Glarus, WI. In that … Continue reading 7 Tips: How Free Newspapers Can Monetize Social Media
Sue Reynolds December 14, 2014 You’ve taken several hours to write a blog, create a new Slideshare presentation, research and design an infographic or shoot and edit a video. The content is compelling and on brand. You feel good about it. I don’t have to tell you that creating your own content is hard … Continue reading Social Media: Getting The Most Out Of Your Content
