Tag Archives: McDonald’s

Optimized Bidding Drives Programmatic Outcomes In McDonald’s Campaign

Optimized Bidding Drives Programmatic Outcomes In McDonald’s Campaign by Laurie Sullivan , Staff Writer, October 28, 2025 McDonald’s gained “substantial” performance based on industry benchmarks in a recent campaign through the recent integration of OpenX Technologies, an omnichannel supply-side platform, and Attain, which provides live purchase data. The integration enables advertisers to measure sales lift, … Continue reading Optimized Bidding Drives Programmatic Outcomes In McDonald’s Campaign →

McDonald’s First Foray Into AI Experiments And User-Generated Content

McDonald

McDonald’s First Foray Into AI Experiments Supported By User-Generated Content by Laurie Sullivan , Staff Writer @lauriesullivan, June 3, 2024 For marketers wondering what AI can do to help market and advertise a brand, look at McDonald’s’ first foray into the technology. And in a sense, it’s consumer generated. McDonald’s provided the technology. In exchange, it … Continue reading McDonald’s First Foray Into AI Experiments And User-Generated Content →

McDonald’s Replaces Product Placement With Streaming Delivery Through App

Streaming Services

McDonald’s Replaces Product Placement With Streaming Delivery Through App by Laurie Sullivan @lauriesullivan, May 16, 2023 Amsterdam agencies TBWA\NEBOKO and TBWA\X developed a streaming and food delivery service for McDonald’s that allows consumers to order products seen in films or television series by scanning them. The campaign, Order That Scene, reaches for the culture who … Continue reading McDonald’s Replaces Product Placement With Streaming Delivery Through App →