John Gilbert — October 19, 2018 — October 19, 2018 Like any relationship, business or personal, it can be contentious if their individual needs are not mutually met. The B2B client-agency relationship is certainly no exception to this rule. Both may have different motivations, but their common mission is to achieve success in advancing the … Continue reading The B2B Client-Agency Relationship: How Do We Make This Marriage Work?
Pam Moore — January 12, 2017 Follow @pammktgnut— January 12, 2017 As humans, instant gratification is in our DNA. We live in a society that is built on instant gratification. When we want something, we want it now. We don’t want to wait in line or even wait for a mobile web page to load … Continue reading Social Media Success Requires a Marriage, Not a One Night Stand
Traffic is great, but it’s not the end goal. Columnist Winston Burton discusses how to use SEO tactics to help with conversion optimization. Winston Burton on February 16, 2016 As SEOs, our job is to increase the amount of qualified traffic to clients’ brands with the intention of having end users buy something, fill out … Continue reading The Marriage Between Conversion Optimization & SEO