Use your marketing data as a strategic asset to anticipate trends, optimize resource allocation and drive growth. Kate Gundlach Roberts on November 18, 2024 Project management is more than just a tool to keep your marketing campaigns on track. It’s a strategic asset that can streamline operations, help you stay ahead of the curve … Continue reading 5 ways to use project management data to enhance operational best practices
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Selecting the right MPM platform to launch a new product. MarTechBot on November 11, 2024 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based … Continue reading Picking a marketing performance management platform: Best of the MarTechBot
Prioritize your health alongside campaign goals to improve your personal wellness and professional productivity. Scott Gillum on October 24, 2024 There is a screenshot on my desktop that serves as a reminder. Every few months, I click on it to remind myself of an important lesson I had not learned sooner. It reads, “If you … Continue reading Marketers should make time for time management
Get tips for aligning data with marketing goals, optimizing workflows, managing resources and more. Kate Gundlach Roberts on September 17, 2024 Project management data offers more than just operational oversight. It has valuable insights that can help optimize marketing campaigns, boosting return on investment (ROI). Here’s how this data improves campaign planning, resource management, … Continue reading 5 ways to use project management data to increase marketing ROI
How to ensure data privacy, control platform access and improve processes without extensive technical knowledge. Ana Mourão on August 21, 2024 To lead and shape marketing technology strategies, marketers must master six core competencies. You can read about the first one, generalized system understanding, here. Today we’re looking at martech tool management. What is … Continue reading Why you need to master martech tool management
Use project management metrics to enhance your hiring strategy and ensure your team’s composition aligns with operational efficiency. Kate Gundlach Roberts on July 30, 2024 Data-driven insights tell an organization’s story. It makes sense that you’re already using project management metrics to ensure projects are on track, on time and on budget. However, … Continue reading How to use project management data to inform your marketing hiring strategy
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Evaluating and connecting CMS and DAM systems. MarTechBot on July 29, 2024 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from … Continue reading Digital asset management and content management systems: Best of the MarTechBot
July 11, 2024 Simplifying global spend management Automation is the transformative engine fueling Brex’s revolutionary AI-powered platform BY FastCo Works A historically difficult part of doing business for companies big and small is staying on top of how money is spent. Even as new technologies reshape other business practices, the management of expenses, payments, and reimbursements … Continue reading Simplifying global spend management
June 15, 2024 10 time management apps that CEOs swear by From scheduling power meetings to wrangling to-do lists, we’ve collected insights from 10 CEOs who rely on time-saving apps to stay ahead. BY Featured Time is a leader’s most valuable asset, and keeping it under control can be the difference between building an empire and … Continue reading 10 time management apps that CEOs swear by
There is a heightened need for marketing work management software and many of the platforms available are involving to incorporate AI. Pamela Parker on April 18, 2024 Marketing work management platforms help marketing leaders and their teams structure their day-to-day work to meet their goals on deadline and within budget constraints, all while managing … Continue reading What is marketing work management?
