Lyft Creates Interactive Ad Unit With Haptics App Feature by Laurie Sullivan , Staff Writer, January 9, 2026 Some may think autonomous vehicles will stifle the growth of ride-share companies like Lyft and Uber, but actually it’s the opposite as other companies begin 2026 by creating new types of advertising formats for their respective companies. … Continue reading Lyft Creates Interactive Ad Unit With Haptics App Feature
Uber and Lyft drivers in California are able to unionize under new law The 800,000-plus rideshare drivers in the state will be able to collectively bargain for better conditions. Cheyenne MacDonald Sun, October 5, 2025 REUTERS / Reuters California governor Gavin Newsom signed legislation on Friday that grants rideshare drivers in the state the right … Continue reading Uber and Lyft drivers in California are able to unionize under new law
November 18, 2024 Tesla stock rises, Uber and Lyft fall, after report that Trump might be friendly to self-driving cars The EV maker, led by key Trump advisor Elon Musk, recently showed off an autonomous vehicle called the Cybercab. BY Michael Grothaus Shares in Tesla, Inc. (Nasdaq: TSLA) are rising in premarket trading this morning after … Continue reading Tesla stock rises, Uber and Lyft fall, after report that Trump might be friendly to self-driving cars
New partnerships are powering the rideshare service’s ad platform with measurement that ties riders and ads to outcomes. Chris Wood on October 3, 2024 This week, rideshare company Lyft added significant measurement and targeting abilities to its ad platform, Lyft Media. Partnerships with key adtech companies allow Lyft Media advertisers to connect ad exposures … Continue reading Lyft Media expands measurement and targeting capabilities
July 26, 2024 Uber, Lyft win California ruling to consider drivers as independent contractors The ruling by the California Supreme Court is a major victory for the ride-hailing industry, which has said that many companies would end or limit service in the state if they were forced to treat thousands of drivers as their employees. … Continue reading Uber, Lyft win California ruling to consider drivers as independent contractors
June 28, 2024 Uber and Lyft settle with drivers over pay and benefits in a Massachusetts lawsuit The settlement includes a minimum hourly wage of $32.50 as well as benefits. BY Associated Press Drivers for Uber and Lyft will earn a minimum pay standard of $ 32.50 per hour under a settlement announced … Continue reading Uber and Lyft settle with drivers over pay and benefits in a Massachusetts lawsuit
May 03, 2024 Uber and Lyft face an uncertain future in Massachusetts as state’s ballot measures go to court The Massachusetts Supreme Court will decide if two opposing ballot measures concerning app-based drivers will go to voters in November. BY Reuters Massachusetts has become the latest front in a years-long battle in the United States over … Continue reading Uber and Lyft face an uncertain future in Massachusetts as state’s ballot measures go to court
Uber, Lyft and DoorDash drivers are striking on February 14 Rideshare drivers won’t be taking rides to and from airports in several US cities. Mariella Moon Tue, Feb 13, 2024 Andrei Stanescu via Getty Images It could be a challenge hailing a ride from certain airports on Valentine’s Day this year. Thousands of rideshare … Continue reading Uber, Lyft and DoorDash drivers are striking on February 14
By building out their ridesharing ecosystem, Lyft Media has grown 4X in the last year. Riders will see one in-app ad per ride at the program’s start. Chris Wood on August 24, 2023 This month, Lyft introduced in-app ads to personalize its riders’ experiences and generate more revenue from the Lyft Media ecosystem. The rideshare … Continue reading Lyft introduces in-app ads as part of an expanded rider experience
California Uber drivers sue company over Prop 22 app notifications Karissa Bell @karissabe It’s no secret Uber has been aggressively supporting Proposition 22, a California ballot initiative that would allow the company to skirt a state law requiring them to classify drivers as employees. Now, a group of the app’s drivers say the company’s … Continue reading Court rules that Uber and Lyft can keep treating drivers as contractors in California
