7 Things Marketers Need to Know About AdWords Store Visit Conversions Jun 14, 2016 Larry Kim E-commerce sales totaled more than $341 billion in 2015. That’s huge. But amazingly, 90 percent of sales still happen in stores, not online, according to Google. That’s why AdWords introduced the in-store visits metric in 2014. The consumer … Continue reading The Lowdown On AdWords Store Visit Conversions