Zapier’s MCP server connects LLMs to thousands of apps, making marketing automation smarter and more efficient. Constance Chen on August 27, 2025 Model Context Protocol (MCP) servers are valuable new additions to marketers’ AI toolkit. MCP is a framework that lets LLMs connect to external data sources and tools, giving them agentic abilities to … Continue reading Top ways to use Zapier MCP server and LLMs to boost marketing performance
Google Using Advanced LLMs To Take Down Invalid Traffic by Laurie Sullivan , Staff Writer, August 13, 2025 Advances in large language models (LLMs) are changing the way Google detects and fights against invalid traffic (IVT) and ad fraud in digital advertising that often manifests as clicks and impressions not generated by humans. By leveraging AI … Continue reading Google Advances LLMs To Block, Take Down Invalid Ad Traffic
Who are you going to believe, Google or six LLMs trained on every piece of data on the planet? Constantine von Hoffman on August 11, 2025 Last week, Google published a blog post rebutting claims of declining website traffic from Google Search. “Overall, total organic click volume from Google Search to websites has been … Continue reading Google says web traffic isn’t declining. Google Gemini and five other LLMs disagree.
See the differences in how popular LLMs find their content. Mike Pastore on June 27, 2025 MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Popular LLMs like Google Gemini and ChatGPT have to get their information from somewhere. There’s a vast amount of information available online, and each LLM uses … Continue reading Where do the popular LLMs find their information?
Sitewide clicks are down, but clicks to homepages are up 10.7%. Your homepages may become even more valuable in AI search experiences. Danny Goodwin on May 23, 2025 Google’s AI Overviews and large language models (LLMs) have severely eroded clicks, click-through rates, and organic traffic to websites. But a new Siege Media report may have found a silver … Continue reading LLMs, AI Overviews may be quietly driving homepage traffic
Learn to strategically select AI tools for your marketing’s success and discover top LLMs driving the industry. Lisa Peyton on April 18, 2024 I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. Looking at those pieces … Continue reading Decoding generative AI: Top LLMs and the app ecosystems they support
Google Search Ad Scams: Will LLMs And GAI Make It Worse? by Laurie Sullivan , Staff Writer @lauriesullivan, February 12, 2024 Google Search continues to struggle with malicious ads on its platform — mostly from cybercriminals trying to trick people into downloading malware injected copies of free software applications. One security expert talks about how large … Continue reading Google Search Ad Scams: Will LLMs And GAI Make It Worse? (DD)
