Jennifer Lyons May 4, 2021 When it comes to getting discovered by nearby customers and standing out in your industry, a well-developed Google Maps listing can put you at the top of relevant rankings. In online marketing, visibility is power, and learning how to optimize your Google Maps listing can help you harness that power … Continue reading How to Optimize a Google Maps Listing
David Hunter April 8, 2021 In the golden age of local search strategy, business owners and digital marketers alike are looking for ways to get ahead of the competition and engage with customers in new and unique ways. Unbeknownst to many, one of the most influential tools of engagement is hiding in plain sight on … Continue reading Optimize Your Local Listing with the Google My Business Q&A Feature
Kristen McCormick March 13, 2021 Your Google business listing (known by Google as your Business Profile) is a free listing you can create to help get your business found in more local searches, rank higher than your competitors, and get chosen by more customers. However, it’s not just a set it and forget it listing. … Continue reading How (+ When & Why) to Update Your Google Business Listing
Kristen McCormick December 5, 2020 You already know that having a presence on Google is a must—especially for local businesses. You may also know that there are three entities you can optimize to show up higher in Google’s search results: your website, your paid ads, and your Google business listing. What you may be less … Continue reading 4 Search Trends That Make Your Google Listing More Important than Ever
Ashar Jamil — January 1, 2020 Follow @Asharjamil 46% of all Google searches have local intent. 83% of businesses get seen in discovery searches, and over 64% of customers have used Google my business listing to find a local business’s address or phone number. Let’s face it. Your customer base is on the internet right … Continue reading Your ‘Google My Business’ Listing is Worth More Than You Think
Michelle Delgado — October 29, 2018 Follow @clutch_co — October 29, 2018 Recruiters and companies everywhere are noticing that it’s harder to fill open positions these days. The job market currently favors job seekers, forcing companies to refine and improve the processes they use to hire new employees. But before the hiring process even begins, … Continue reading 4 Essential Details That Make Your Job Listing Stand Out
Christopher Moore — June 28, 2018 Follow @cjmoore — June 28, 2018 Are you prioritizing the product listings optimization opportunities on your website? If not, you should be aware that it is one of the keys to eCommerce success. From building out content to A/B split testing landing pages, you have to test everything to … Continue reading Maximize Fulfillment By Optimizing Your Product Listing
Michael Ugino — March 8, 2018 — March 8, 2018 Consumers at a shopping mall get to know brands through storefronts. After handling inventory, seeing how a shop is designed, and talking to employees, buyers form an impression of the business and decide whether they want to make a purchase. As an Amazon seller, your … Continue reading Creating a Unique Amazon Product Listing: A Step-by-Step Guide
There’s no perfect method to snagging the top overall search result for every relevant query, but columnist Stephan Spencer believes that understanding each element of Google’s search listings can give you the best chance for success. Stephan Spencer on September 21, 2017 Are you looking to dominate in Google search results? Your strategy needs … Continue reading Anatomy of a Google search listing
Dionte Pounds — December 28, 2016 — December 28, 2016 Product listing ads, or PLAs, are an incredibly successful strategy for e-commerce companies to promote available product inventory on Google and Bing. Unlike standard search ads, PLAs incorporate a visual image over a text description to show the user the product they’re searching for. There … Continue reading Product Listing Ads for the Uninitiated
