Tag Archives: linkless

How to use brand mentions for SEO, or the linkless future of link building

Links have long been the major ranking factor to optimize, but search engines may have just found a more accurate signal to rely on. Google has used links to determine the authority of websites since its early days: the idea of webpages casting “votes” for other pages by linking to them is at the core … Continue reading How to use brand mentions for SEO, or the linkless future of link building