Chasing better ROAS often reduces reach and future pipeline. Here’s how to optimize for growth instead of just efficiency. By Jaimon Hancock Published on March 25, 2026 There’s a mindset in performance marketing that sounds completely reasonable on the surface: make every campaign better. Improve the ROAS. Lower the CPA. Tighten the targeting. … Continue reading Your most efficient campaigns might be limiting your growth
Twitter is trying to fix the verified DM spam problem it created Karissa Bell @karissabe Twitter has gotten worse in a number of ways since Elon Musk introduced paid verification. But one of the most consistently annoying has been the sharp uptick in DM spam. Now, Twitter says it’s making a change … Continue reading Twitter is limiting the number of DMs unverified users can send
Andrew Tarantola @terrortola For a product that its own creators, in a marketing pique, once declared “too dangerous” to release to the general public, OpenAI’s ChatGPT is seemingly everywhere these days. The versatile automated text generation (ATG) system, which is capable of outputting copy that is nearly indistinguishable from a human writer’s work, is … Continue reading Congress is reportedly limiting staff use of AI models like ChatGPT
New York lawmakers pass bill limiting warehouse productivity quotas It’s now up to Governor Kathy Hochul to sign the legislation. M. Moon @mariella_moon June 4th, 2022 Michael M. Santiago via Getty Images The New York State Assembly has passed a bill that aims to limit productivity quotas in warehouses shortly after it was approved by … Continue reading New York lawmakers pass bill limiting warehouse productivity quotas
Taylor Gordon — October 28, 2018 — October 28, 2018 While growing my business, I’ve learned that mindset is without a doubt one of the most important ingredients to success. You may have the right skills and all the resources in the world, but it’s difficult for things to come together without the right attitude. … Continue reading 3 Limiting Beliefs That Are Bad for Your Business
by Brian Basilico July 7, 2016 Follow @bbasilicoJuly 7, 2016 Limiting Beliefs We all have some limiting beliefs (at least I think so). Who would think that a guy with the nickname ‘Captain Typo’ could write four books ( one of which has won awards)? I am not an author (or so I thought)! Let’s … Continue reading 3 Limiting Beliefs That Will Derail Your Online Marketing
