Tag Archives: leveraged

How legal tech unicorn Clio leveraged DAM to fuel rapid growth

Cloud-based legal tech platform Clio’s content marketing strategy using DAM technology as the foundation for rapid growth. Jacqueline Dooley on August 4, 2021 Clio, a cloud-based and client-centered legal technology platform, made history by becoming the first global legal practice management unicorn. In 2021, Clio landed a US$ 110M Series E investment led by funds … Continue reading How legal tech unicorn Clio leveraged DAM to fuel rapid growth

Marketing tools can be leveraged by sales teams, here’s how

Webinars, media coverage and video are marketing tactics that can be invaluable for sales. Lindsey Groepper on December 28, 2018  Whether the discussion centers around lead quality, buyer personas or content, there seems to be a never-ending battle between sales and marketing departments to stay aligned. When it comes to content, the sales team is … Continue reading Marketing tools can be leveraged by sales teams, here’s how