Martech underperforms when skills lag behind tools. These three roles turn technology investment into real business impact. Julia Multedo on December 29, 2025 As organizations invest heavily in martech and personalization, marketing leaders face a familiar challenge — turning those investments into real business impact. Despite increasingly sophisticated tools, many teams struggle to realize … Continue reading 3 roles every marketing leader needs now
Tag Archives: Leader
Stop choosing between being a friend or a leader. The best executives do both
November 02, 2025 Stop choosing between being a friend or a leader. The best executives do both
Why your startup needs a fractional leader
September 09, 2025 Why your startup needs a fractional leader BY Yakov Filippenko Every founder wants top-tier talent. But when your company is young, two obstacles loom. The first one is that no one knows you. The second one is that, likely, you can’t afford a full-time senior hire. The irony is that this is when … Continue reading Why your startup needs a fractional leader
Why being a leader requires more skills than ever
September 04, 2025 Why the future of leadership is multifaceted BY Tony Martignetti and Jessica Wan There was a time when leaders followed a linear path. Pick a lane, specialize, climb the ladder, and stay the course for decades. But that norm is unraveling. Global complexity demands leaders who are adaptive, integrative, and, above all, multifaceted. These … Continue reading Why being a leader requires more skills than ever
3 ways any leader can develop more empathy
July 12, 2025 3 ways any leader can develop more empathy BY Daniel Murray Sharon found me at the drinks event after my keynote, wine in hand with a hesitant smile. As a keynote speaker focused on empathy and leadership, I am often approached at the bar for tough conversations. “I was told by my boss … Continue reading 3 ways any leader can develop more empathy
5 ways to cultivate curiosity and become a better leader
April 12, 2025 5 ways to cultivate curiosity and become a better leader BY Tony Martignetti Curiosity isn’t just a valuable personality trait—it’s a leadership superpower. In a business environment where innovation dictates success, curiosity serves as the catalyst for breakthroughs and industry reinvention. Yet, despite its transformative potential, curiosity remains one of the most undervalued … Continue reading 5 ways to cultivate curiosity and become a better leader
How to be a generous leader in a crisis
January 30, 2025 How to be a generous leader in a crisis During the Southern California fires, good leaders are showing that an empathetic approach makes a world of difference to employees. BY Larraine Segil At the Exceptional Women Alliance (EWA), we empower high-level women to mentor one another, encouraging personal and professional fulfillment through meaningful … Continue reading How to be a generous leader in a crisis
The most unexpected thing that will make you a great leader
January 03, 2025 The most unexpected thing that will make you a great leader New research suggests that doing this one thing can make all the difference when managing a team. BY Tracy Brower If you’re a leader today, you’re likely facing intense demands to deliver business results, while also supporting people, and taking care of … Continue reading The most unexpected thing that will make you a great leader
This is how to be an empathic leader during stressful times
November 17, 2024 This is how to be an empathic leader during stressful times When the going gets tough, you want to be the kind of manager who makes things easier for the people who work for you. BY Kathleen Davis Being a good leader is challenging in the best of times. But in stressful or … Continue reading This is how to be an empathic leader during stressful times
How to be a good leader according to USWNT coach Emma Hayes
August 10, 2024 How to be a good leader according to USWNT coach Emma Hayes In her new book, the coach of the U.S. Women’s National Soccer Team shares her advice for how to lead and motivate others. BY Emma Hayes What is leadership? Good question. For some, it involves delving into a lucky bag of … Continue reading How to be a good leader according to USWNT coach Emma Hayes