August 31, 2026 Pabst Blue Ribbon pulls a KitKat: Why brands are turning cargo theft into marketing stunts BY Grace Snelling Earlier this month, Pabst Blue Ribbon took to Instagram to announce that, in a very real heist, someone stole 40,000 pounds of beer from the company. In the post, the brand gave the thief “18 … Continue reading Pabst Blue Ribbon pulls a KitKat: Why brands are turning cargo theft into marketing stunts →