How Jack Daniel’s Parent Brown-Forman Proves Content Performance by Laurie Sullivan , Staff Writer @lauriesullivan, August 21, 2020 Brown-Forman, the holding company for Jack Daniel’s and dozens of spirit brands, has been working with Tenovos since April to tell stories, connect its brands with consumers, and measure the performance of campaigns. “About 2,400 users globally have … Continue reading How Jack Daniel’s Parent Brown-Forman Proves Content Performance
Business.comMarch 14, 2015 Alibaba CEO Jack Ma is standing his ground. The man who famously said “competition is for fun” and that he wanted to “win eBay, buy Yahoo and stop Google” is trying to position his Chinese e-commerce platform as the best in the world. But given the recent challenge from competitor Wanda E-commerce, … Continue reading A Lesson From Alibaba’s Jack Ma: Don’t Ignore Your Competitors
Sean KimJanuary 31, 2015 There’s a big dilemma that’s going through every entrepreneur’s mind when they first get started. Should I focus on my strengths or my weaknesses? “I feel like I can sell anything to anyone! But I also need to learn how to code and design websites… There’s just not enough time in … Continue reading The Truth About Being a Jack of All Trades
“There has never been a better time to be an entrepreneur….” I wrote these words in a previous article here on the Huffington Post and backed them up with several reasons for optimism, including today’s relatively low cost for an Internet based startup. Powerful technologies and resources exist and are readily available with just a … Continue reading A Crisis Can Also Be an Opportunity for Entrepreneurship
