The Pitfalls Of IP-Based Targeting In Streaming Campaigns… And How To Minimize Them by Karlene Lukovitz  @KLmarketdaily, November 25, 2022 As any marketer who’s run streaming television campaigns knows, IP addresses are still widely used when trying to identify and target individuals with relevant ads in this still relatively new medium.  In fact, this information … Continue reading The Pitfalls Of IP-Based Targeting In Streaming Campaigns… And How To Minimize Them →