By Adele Peters December 07, 2023 Last fall, on a farm in Northern Wisconsin, a farmer spread 1,421 metric tons of crushed volcanic rock on his fields before planting soybeans and corn. The rock dust, from a startup called Lithos, serves two purposes: For farmers, it increases yields. It also helps capture carbon. The … Continue reading Why tech giants are putting $57 million into crushed volcanic rock
EU antitrust probe into $20B Adobe-Figma deal resumes Radek Zielinski / Oct 20, 2023 European Union antitrust regulators have restarted their in-depth investigation into Adobe’s proposed $ 20 billion acquisition of web-based design platform Figma, giving themselves until February 5th to reach a decision on the mega tech deal. According to an Oct. 20 … Continue reading EU antitrust probe into $20B Adobe-Figma deal resumes
AI is handling more and more marketing grunt work — work that had previously given people key early career learning experiences. Steve Petersen on October 2, 2023 One of the great things about AI is its ability to handle much of the grunt work of marketing. The downside is that grunt work is also a … Continue reading Martech is automating its way into a talent crisis
Learn how leveraging Business Development Representative expertise in marketing can lead to smoother customer journeys, comprehensive sales funnels and increased revenue. Margaret Lee on September 19, 2023 While business development representatives (BDRs) were always associated with sales, more and more companies have started integrating them into their marketing departments. A recent study found that such … Continue reading How embedding BDRs into marketing can boost your sales
Commerce Max has been in limited use since 2020, it offers brands and agencies a single point of entry to retail media inventory. Constantine von Hoffman on September 13, 2023 Criteo is making its self-service demand-side platform (DSP), Commerce Max, available to all clients. It gives brands and agencies a single point of entry to … Continue reading Criteo puts retail media DSP into general release
Cox Media Group Follows Search Engines Into ‘Really Local’ News And Reach by Laurie Sullivan @lauriesullivan, August 22, 2023 Cox Media Group (CMG) has followed search engines like Google and Microsoft, as well as platforms like Nextdoor and Facebook, into the world of community local news. The goal is to attract small local advertisers and … Continue reading Cox Media Group Follows Search Engines Into ‘Really Local’ News And Reach
Ericsson Emodo New CRO Dives Into AI, Audience ID-less Targeting by Laurie Sullivan @lauriesullivan, August 4, 2023 Ericsson’s subsidiary Emodo has a new CRO to support the company’s focus on immersive dynamic creative experiences. Many include artificial intelligence (AI). Digital advertising industry veteran Andrew Rutledge joined the company in July to drive strategy, adoption and … Continue reading Ericsson Emodo New CRO Dives Into AI, Audience ID-less Targeting
Visa Dives Deep Into Creator Economy by Laurie Sullivan , Staff Writer @lauriesullivan, July 20, 2023 Kennedy @whokae focuses her TikTok page on cinematography highlighting black culture, from clothing to makeup. Along with two others — food creator Danny, along with music creator L.Dre — are participating as mentors in Visa’s Get P@id social video series. … Continue reading Visa Dives Deep Into Creator Economy
By Elissaveta M. Brandon On New Year’s Eve 2022, my husband and I brought a controversial gift to a friend’s house party: a white orchid bestowed on us by my mother-in-law, so we don’t show up empty-handed. (Moms.) Orchids are notoriously hard to care for, so I was aghast when a few hours into … Continue reading From tacky to tasteful: how fake plants are growing into a $1 billion industry
How to turn ChatGPT into your own personal assistant Aaron Heienickle / Jul 20, 2023 OpenAI, a leading artificial intelligence research organization, has recently announced the launch of a groundbreaking feature for its ChatGPT platform: custom instructions. This innovative capability allows users to provide specific prompts to the chatbot, eliminating the need to repeat … Continue reading How to turn ChatGPT into your own personal assistant
