The Eternal Hatred Of Interruptive Messages by Gord Hotchkiss , Featured Contributor, June 6, 2023 The following was previously published in an earlier edition of Media Insider. Spamming and phishing and robocalls at midnight Pop ups and autoplays and LinkedIn requests from salespeople These are a few of my least favorite things We all feel … Continue reading The Eternal Hatred Of Interruptive Messages
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Two kinds of video ads help break through the dilemma of interruptive marketing
At an IAB breakfast last week, two firms presented documented examples of how marketers can avoid ad skipping and competition from second screens. Barry Levine on May 9, 2018 Two ad tech firms presented possible answers last week to advertising’s Dirty Little Secret. That Secret, of course, is that few people actually watch content-interrupting … Continue reading Two kinds of video ads help break through the dilemma of interruptive marketing