Martech is drowning in silos and inconsistent data. OSI could solve the chaos with one open standard, giving teams clarity and control. Mike Pastore on October 6, 2025 Today’s marketing teams juggle dozens of platforms — CRM, email, social media, analytics, personalization engines and more. Each system generates valuable customer and campaign data, yet … Continue reading What Is Open Semantic Interchange (OSI), and why should marketers care?
Nura Eston July 9, 2021 Have you ever wondered what interchange is, and why you’re charged fees for it? Here’s what you need to know. What is interchange? When a customer makes a purchase using a credit or debit card, your business pays a fee to a credit card processor. That fee is made up … Continue reading Interchange Basics: How Does It Work, and Where Does the Money Go?
by Kevin BeasleyAugust 10, 2016 In today’s global market, companies routinely face obstacles when attempting to broker sales in different languages. Differing currencies can create sales headaches, but language barriers can be an even greater impediment to securing agreements. Fortunately for us humans, our computer colleagues have been speaking the same language for decades, and … Continue reading Why Electronic Data Interchange is a Missed Opportunity for the Mid-Market
