Tag Archives: Influencer

The Rise of TikTok Influencers: How Gen Z Is Reinventing Influencer Marketing

Slye Joy Serrano May 12, 2021 During the height of the pandemic, people have been confined in their homes. Between bingeing TV series and adapting to the disruption of the lockdown to our everyday lives, at-home consumers have been consuming more content than ever. Mikkel Høimyr, Head of Marketing at Shakr, noted that some of … Continue reading The Rise of TikTok Influencers: How Gen Z Is Reinventing Influencer Marketing →

Influencer Marketing: What Is It & Where Is It Going?

Influencer Marketing

Ken Fortney May 3, 2021 In my content marketing role at GRIN, I and my team have a front-row seat to industry developments – and they’re happening fast. Speculating on the future of influencer marketing is no longer a discussion for marketing elites. DTC brands, in particular, are gathering tools and techniques to simply keep … Continue reading Influencer Marketing: What Is It & Where Is It Going? →

What Is a Niche Influencer and When Should You Hire One?

Influencer Strategy

Brian Meert April 19, 2021 Today, you can’t plan out a marketing strategy without stumbling upon the topic of influencer marketing. Using an established influencer to help promote your brand means reaching a dedicated portion of your core audience without going through the time and trouble of building that audience from scratch. A niche influencer … Continue reading What Is a Niche Influencer and When Should You Hire One? →

5 Benefits of Influencer Marketing For Your Business

Influencer Marketing

Nick Backlanov April 16, 2021 Influencer marketing is developing rapidly. More and more brands are redirecting their ad budgets to this channel. According to HypeAuditor, the size of the Instagram influencer marketing market in 2020 was more than $ 5 billion. If you don’t already use influencers to promote your brand, then perhaps these five … Continue reading 5 Benefits of Influencer Marketing For Your Business →

Influencer Culture vs Celebrity Culture: How Marketing Has Changed

Influencer Strategy

JP De Silva March 25, 2021 The rise of social media has provided companies with a new way to engage with their target audience. This has led to changes in the way they market their products. Celebrity endorsement has been a marketing mainstay since the 1800s. However, as more and more of their target audiences … Continue reading Influencer Culture vs Celebrity Culture: How Marketing Has Changed →

Important Influencer Marketing Trends to Watch in 2021

Influencer Marketing

Nick Backlanov February 2, 2021 Influencer marketing has firmly established itself in the marketing mix of many brands. More and more brands are using influencers on Instagram, YouTube and Tiktok to broadcast their message to their target audience. HypeAuditor (my company) analytics platform has identified six trends that will largely determine influencer marketing in 2021. … Continue reading Important Influencer Marketing Trends to Watch in 2021 →

How to Become an Influencer to Grow Your Business Online

Influencer Strategy

Victoria Taylor January 28, 2021 Being an influencer is considered much more than a selfie posting Instagram user, now it’s one of the top marketing tactics used to help brands reach millions of followers. We know the benefits of influencer marketing as a marketer. But the benefits of being an influencer is just as good. … Continue reading How to Become an Influencer to Grow Your Business Online →

The New Breed of Influencer

Influencer Strategy

Milosz Krasinski January 12, 2021 The New Breed Of Influencer – Why the general public is now more influential than the rich and famous and, how brands can tap into this using social listening PayPerPost article snippet In 2006, PayPerPost became the first marketplace to commission bloggers to create content for brands and, just like … Continue reading The New Breed of Influencer →

What is Influencer Marketing: How to Develop Your Strategy

Influencer Marketing

Chris Christoff December 3, 2020 Digital marketing has changed a lot over the years. And unlike before, it’s no longer limited to content marketing and Google ads only. Today influencer marketing has emerged as one of the most popular digital marketing trends, and businesses are enthusiastically collaborating with influencers to promote their products and services. … Continue reading What is Influencer Marketing: How to Develop Your Strategy →

What marketers need to know about authenticity in influencer marketing

Influencer Marketing

Advanced authenticity analytics key to campaign success. Rodric Bradford on November 3, 2020 at 3:39 pm “A lot of our clients want to check the quality of their influencers to make sure they have the right target and understand the quality of the influencer’s audience,” said Alexander Frolov, CEO and co-founder of HypeAuditor, an AI-powered … Continue reading What marketers need to know about authenticity in influencer marketing →