Advanced authenticity analytics key to campaign success. Rodric Bradford on November 3, 2020 at 3:39 pm “A lot of our clients want to check the quality of their influencers to make sure they have the right target and understand the quality of the influencer’s audience,” said Alexander Frolov, CEO and co-founder of HypeAuditor, an AI-powered … Continue reading What marketers need to know about authenticity in influencer marketing
Tag Archives: Influencer
Viral Nation Launches Cross-Platform Influencer Marketing Tool
Viral Nation Launches Cross-Platform Influencer Marketing Tool by Laurie Sullivan @lauriesullivan, September 15, 2020 Viral Nation, an influencer marketing network, has officially launched Influsoft, a software-as-a-service platform, to help identify and track activations around influencer marketing. The platform combines analytics and campaign management tools to give marketers support for campaigns running in YouTube, Facebook, Twitch, … Continue reading Viral Nation Launches Cross-Platform Influencer Marketing Tool
Agency commits to equality in influencer marketing
And sets itself measurable goals. Rodric Bradford on August 13, 2020 As influencer marketing plays an ever more vital role in engaging customers for brands, MSL, the public relations and influencer marketing agency within Publicis Groupe, has made a series of measurable commitments to address the inequalities within the influencer marketing space, focusing specifically on … Continue reading Agency commits to equality in influencer marketing
Pros and Cons to Consider Before Investing in Influencer Marketing [Infographic]
Shane Barker June 18, 2020 Word-of-mouth marketing is powerful because it can help you build trust and credibility. When a potential buyer sees someone they like or look up to, using your product, they may want it too. That’s what makes influencer marketing a powerful tool. 80% of marketers consider it effective while 89% of … Continue reading Pros and Cons to Consider Before Investing in Influencer Marketing [Infographic]
The Unstoppable Growth of Influencer Marketing
Narender Phartyal — June 9, 2020 With the rising competition, it has become challenging for businesses to grab the attention of prospects. This is why brands big or small alike have invaded the digital world to cut through the noise. In fact, according to a report by Business Insider, which is based on Mediakix data, … Continue reading The Unstoppable Growth of Influencer Marketing
How to Leverage Influencer Marketing for Boosting Ecommerce Sales in 2020?
Harikrishna Kundariya — March 18, 2020 Social Media is no more just a way to connect with peers but also a way to market a business and sell around the globe. As a significant number of people joined social media channels like Facebook, Instagram, LinkedIn, etc, a few of them started to influence people by … Continue reading How to Leverage Influencer Marketing for Boosting Ecommerce Sales in 2020?
Why is Instagram Influencer Marketing So Effective in 2020? [Infographic]
Shane Barker — February 14, 2020 Influencer marketing has taken the internet world by storm. Now the question is – why is Instagram the leader of the influencer pack? One of the leading causes is the photo-sharing application’s kickass engagement rates. A report by Sprout Social revealed interesting details: On seeing a product or service … Continue reading Why is Instagram Influencer Marketing So Effective in 2020? [Infographic]
6 Tips For Leveraging Influencer Marketing Today
Neal Schaffer — February 12, 2020 JudaM / Pixabay As the influencer marketing industry continues to grow and influence in social media expand to micro influencers and even those of the nano level, it’s time to take a fresh look as to how brands can best be leveraging influencer marketing today. Here are some of … Continue reading 6 Tips For Leveraging Influencer Marketing Today
Influencer Marketing 2020 [Infographic]
Venkatesh C.R. — January 14, 2020 If there is one branch of online marketing that is rapidly undergoing developments, it is influencer marketing. And it is not all just flash and sizzle (as some people are quick to dismiss them) because working with influencers can definitely make or break a brand or company’s marketing campaign. … Continue reading Influencer Marketing 2020 [Infographic]
4 Steps to Become a Social Media Influencer [Step-by-Step]
Marko Sipila — December 19, 2019 Follow @https://twitter.com/intricateseo What is an Influencer? Influencer marketing has shot up to unimaginable heights over recent years. This is mainly through social media that now boasts billions of active users. According to a research report by Global Digital Statshot, close to half of the global population is actively using … Continue reading 4 Steps to Become a Social Media Influencer [Step-by-Step]
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