Tag Archives: Important’

Microsoft: What Makes Its Collaboration With Roku ‘So Important’

Microsoft: What Makes Its Collaboration With Roku ‘So Important’ by Laurie Sullivan  @lauriesullivan, July 24, 2022 Roku in May announced a partnership with Microsoft to use search data in which the company will match its first-party data on OneView, the company’s streaming advertising platform, with Microsoft Audience Intelligence using data from more than 7 billion … Continue reading Microsoft: What Makes Its Collaboration With Roku ‘So Important’