Tag Archives: HyperPersonalized

Custom, dynamic email is giving marketers and readers what they want: hyper-personalized messages

How do we reach hyper-personalization? Columnist Scott Heimes believes building an email-based app, along with great content and timing, is key to earning email readers’ loyalty. Scott Heimes on July 13, 2017   For years, email marketing has been circling around an ideal center without ever reaching it. That center has become known as “hyper-personalization.” … Continue reading Custom, dynamic email is giving marketers and readers what they want: hyper-personalized messages

Email Spotlight: DSW’s Hyper-Personalized Rewards Campaign

Kristen Dunleavy — May 29, 2017 Follow @KristenWritesIt— May 29, 2017 Capturing the attention of your customers isn’t always easy. They’re not only busy, they’re constantly bombarded with marketing messages in the inbox and beyond. They key to holding your customer’s attention is delivering it in a compelling way. That’s why storytelling is key for … Continue reading Email Spotlight: DSW’s Hyper-Personalized Rewards Campaign