Tag Archives: Higher

Is Your Creativity Holding You Back from Higher Search Rankings?

Steven J. Wilson — March 9, 2020 Your creativity is a fragile bridge that can deliver loads of traffic to your business or crumble and fall before your content even has a chance. You need to be creative when developing your content strategies across the platforms your business uses to break through the noise and … Continue reading Is Your Creativity Holding You Back from Higher Search Rankings?

Pinterest Disappoints Analysts Who Say Company Needs Higher Engagement Levels

Pinterest Disappoints Analysts Who Say Company Needs Higher Engagement Levels by Laurie Sullivan  @lauriesullivan, November 1, 2019 Pinterest this week reported a loss of $124.7 million, or 23 cents per share, in the third quarter of 2019, compared with a loss of $18.9 million, or 15 cents per share, in the year-ago quarter. Analysts sit … Continue reading Pinterest Disappoints Analysts Who Say Company Needs Higher Engagement Levels

How to Use Audience Awareness to Create Higher Converting Post-Click Landing Pages

Tyson Quick — August 27, 2019 — August 27, 2019 Even the most “optimized” landing pages — with a clean design, simple form, compelling image, strong value proposition, etc.— will fall short if it’s intended to serve your entire audience. That shortcoming continues to be more costly. PPC campaigns are more expensive; organic search is … Continue reading How to Use Audience Awareness to Create Higher Converting Post-Click Landing Pages

We must demand a higher standard of quality for online advertising

As an industry, we need to create baseline criteria to combat fraud and support an ad-supported internet. Dan Slivjanovski on April 30, 2019  We enjoy an ad-supported internet based on fair value exchange. Consumers incur virtually zero cost for consuming content like text, video or apps in exchange for seeing an online promotion from brands. … Continue reading We must demand a higher standard of quality for online advertising

Is it Worth Paying Experienced Retail Associates Higher Salaries?

Richard Shapiro — August 21, 2018 Follow @RichardRShapiro — August 21, 2018 MetsikGarden / Pixabay In a recent article in The Washington Post, Minimum Wages are Rising, Pay for Experienced Retail Workers is Not, the authors write,“Retailers have made headlines for raising their minimum hourly wages in quick succession — CVS to $ 11, Costco … Continue reading Is it Worth Paying Experienced Retail Associates Higher Salaries?