By Mary C. Murphy March 11, 2024 In my work around entrepreneurs’ fixed-versus growth-mindset triggers, I came across a common lore—a hoodie-clad frontiersman (usually male, usually young, usually white) hacking his way through the digital brush, grinding it out until he sells or takes his startup public. But wait, that’s a growth mindset in … Continue reading Hustling harder doesn’t make your work more meaningful. Here’s what to do instead
Unique program titles went from 646,000 in 2019 to 817,000 today. Constantine von Hoffman on April 6, 2022 Some 46% of US viewers say the number of video streaming services makes it tougher to find the shows they’re interested in, according to a Nielsen report. For marketers, this is a loss of opportunity as audiences are … Continue reading Streaming chaos: Increasing number of services makes it harder for viewers to find the content they want
Pam Hughes December 8, 2021 TikTok has shared a new set of tips on maximizing conversions with your TikTok ads, based on thousands of examples in its auction platform. Using automated analysis, TikTok scanned its ad network to identify critical elements of the highest converting campaigns, which could help maximize the performance of your approach … Continue reading Easy Creative Tips to Make Your TikTok Ads Work Harder
David DeCorte April 13, 2021 If you’ve operated in the eCommerce space for any significant length of time, you’ve probably run up against chargebacks at least once or twice. These bank-level payment reversals are more than minor inconveniences. Chargebacks mean lost sales revenue and merchandise, plus added fees and long-term threats to your business’s survival. … Continue reading Failing to Stop Third-Party Fraud Makes it Harder to Fight Friendly Fraud
Donna Miller April 2, 2021 Simple. Not so easy, right!? I don’t know about you, but at every point in growing my little empire, I’ve had to be very intentional about what working smarter means. I grew up with the message “work hard and you can achieve anything”. Hopeful … helpful … right up until … Continue reading Work Smarter … Not Harder
Brian Basilico — March 27, 2020 I hope you’re hanging in there. It’s been an interesting couple of weeks. If you’re reading this in the future, we’re right in the middle of a national business crisis. Things are changing daily and people are scrambling. Some are losing their jobs. Some businesses are having to shut … Continue reading Bored or Busy? It’s Time to Work Harder!
Frederik Bussler — October 24, 2019 Getting user attention is becoming tougher. Much, much tougher. The data backs this up. Let’s consider a few statistics: 86% of users suffer from “banner blindness,” meaning that they’re not paying attention to ads at all. Tons of users (around 47%) are using ad blockers. A whopping 96% of … Continue reading Attention is Becoming Harder to Get…Here’s How to Get More Conversions
Meeta Ramnani — August 29, 2019 Follow @meeta_ramnani — August 29, 2019 Hiring top talent for IT is becoming difficult, with higher skill levels in demand. Reports say, almost half of companies find it difficult to source With digital transformations across industries and domains, the demand for quality technology professionals has increased. The ‘Tech Hiring … Continue reading Sourcing Quality Tech Talent Becomes Harder
Daniel Ndukwu — July 11, 2019 Follow @daniel_ndukwu — July 11, 2019 I was rereading The Hard Things About Hard Things by Ben Horowitz last Saturday. It’s a unique business book because it doesn’t propound specific strategies to get through the business of business. That’s part of the problem we have today. Young, first-time entrepreneurs … Continue reading The Hard Things Have Gotten Harder
At SMX East 2018 in New York City Jenny Halasz and Simon Poulton shared their best tips for two approaches to upping your analytics game. Here is a brief summary of their main points. You’ll also find links to their presentation decks to learn more. Mark Traphagen on October 31, 2018 In May 2016, … Continue reading Making your analytics work harder and smarter
