GumGum Guarantees Brand Safety From Harmful Content On Its Ad Exchange by Laurie Sullivan @lauriesullivan, March 16, 2023 All impressions running on GumGum’s ad exchange will now have enhanced brand-safety protection through Verity, the company’s proprietary and accredited contextual intelligence platform. The base layer of protection guarantees that every impression is free from unsafe content … Continue reading GumGum Guarantees Brand Safety From Harmful Content On Its Ad Exchange
Tag Archives: GumGum
GumGum introduces a personal data-free approach to digital advertising
Taking a step beyond contextual advertising, GumGum identifies three components to serve relevant ads without using personal data at all. Kim Davis on March 4, 2022 GumGum, a contextual-first digital advertising platform, has launched The Mindset Matrix, a framework for delivering targeted ad campaigns, across current and future channels, without the use of cookies or … Continue reading GumGum introduces a personal data-free approach to digital advertising
Random Posts on
Search Thriving: Least Likely To Be Cut From Ad Budgets
Labor Day Searches – What Marketers Need To Know
How to Grow Your Blog While You’re On Vacation
Understanding Your LinkedIn Company Page Analytics [Video]
7 Must-Have Enhancements For Your Local Landing Pages
What comes after Design thinking
Ask These 7 Interview Questions to Find Your Next High Achiever
4 Steps to Set Business Goals You’ll Actually Achieve in 2022
How Marketing Leaders Can Better Develop Top Talent
