By Katherine Buchholz, Published October 25, 2014 Marketing has become synonymous with data and analytics. Wait, did I just say that marketing is equivalent to data? Why yes, I did. Marketing is no longer confined to simply branding a product or service, but rather is being used to draw insights that generate greater numbers of … Continue reading 10 Stats That Underscore the Growing Value of Integrated Data Analytics
It’s a noisy world, your marketing resources and headcount are limited and in some cases, you’re still defining who your customers are. “What’s on the critical short list and what can we pushback till later?” Four key marketing strategies are essential in today’s always on world: web site design, jettisoning old school SEO, content strategy … Continue reading Four Critical Marketing Strategies for Growing Your Business
by Laurie Sullivan, September 8, 2014, 11:31 AM< Tracking and analyzing content marketing performance looks a lot like the trials and tribulations marketers went through with earned media in Facebook and Twitter. Performance is tracked based on “eyeballs.” Many executives look for the same impact they gain from lead generation, rather than some of the … Continue reading Content’s Growing Pains Look A Lot Like Social Media Marketing’s
Are you tired of trying numerous so called ‘traffic generation techniques’ that are simply having no effect on your sales? Have you had enough of wasting your money on these programs that are none other than empty promises? Me too. Want that well deserved freedom without the worries and stress of everyday life? Good news. … Continue reading 5 Tips To Growing Your Online Business Effectively
