Tag Archives: Groundwork

Laying the groundwork for AI in MOps: How to get started

A framework for infusing AI into marketing operations, from defining goals, assessing tech stack and building teams. Greg Kihlstrom on March 21, 2024 As artificial intelligence technologies rapidly advance, marketing teams are tasked with integrating these powerful tools into their existing operations. However, this transition can be daunting, especially if your MOps function was established … Continue reading Laying the groundwork for AI in MOps: How to get started