Rules-based campaigns limit your agility. AI decisioning reacts in milliseconds for peak relevance. Learn to build the data and governance to unlock it. Mike Pastore on September 8, 2025 The move from static, rules-based campaigns to AI-driven decisioning is as significant as the earlier shift from batch email blasts to real-time personalization. Modern AI … Continue reading Laying the groundwork for smarter, AI-driven marketing
A framework for infusing AI into marketing operations, from defining goals, assessing tech stack and building teams. Greg Kihlstrom on March 21, 2024 As artificial intelligence technologies rapidly advance, marketing teams are tasked with integrating these powerful tools into their existing operations. However, this transition can be daunting, especially if your MOps function was established … Continue reading Laying the groundwork for AI in MOps: How to get started
Vicky Oliver — December 22, 2016 Follow @vickyoliver— December 22, 2016 Do you feel overworked, undervalued — and underpaid? Do you feel it’s time to take charge and ask for a pay raise? Before you go barging in on your boss, you’ll first need to lay some groundwork. First, assess your chances. Are you already … Continue reading Lay the Groundwork Before Asking for a Raise
