Tag Archives: Generalist

Generalist or Specialist: Choosing your Personal Brand Focus

by Bryan Kramer April 15, 2016 Follow @bryankramerApril 15, 2016 So you’ve taken time out to identify what type of personal branding works best for your career, but now the challenging part is knowing whether you want to be a generalist or specialist. Once you begin building your persona, how will you sell yourself to … Continue reading Generalist or Specialist: Choosing your Personal Brand Focus