Tag Archives: gained

Higher Campaign Performance Gained From Certified And Verified Data, Testing Finds

Higher Campaign Performance Gained From Certified And Verified Data, Testing Finds by Laurie Sullivan  @lauriesullivan, August 22, 2023 Eyeota, a Dun & Bradstreet, on Tuesday will release the results of a new campaign test as a part of its dual certification from independent data verification platform Neutronian, and IAB Tech Lab. The achievement of these certifications demonstrates the … Continue reading Higher Campaign Performance Gained From Certified And Verified Data, Testing Finds

How Reckitt gained a competitive advantage with first-party data

Using Artefact’s audience engine, Reckitt improves segmentation and ROI. Chris Wood on November 9, 2021 “The audience engine is aimed at building a scalable and AI-driven approach to first party data,” said Tristan Silhol, Senior Manager, Consulting for Artefact US, part of the global data services company, at the recent MarTech conference. He noted that … Continue reading How Reckitt gained a competitive advantage with first-party data

My Twitter Thread Gained Over 66,000 Shares in 3 Weeks. Here’s What I Learned.

Tiffany Howard — December 3, 2017 — December 3, 2017 As a freelance content writer, part of what I do involves keeping my ear to the ground and spotting trends in online conversations. Lately the air has been abuzz with many things: politics, machine learning, natural disasters, relief efforts, and other developments that will no … Continue reading My Twitter Thread Gained Over 66,000 Shares in 3 Weeks. Here’s What I Learned.