Once upon a time, personalizing content was the ultimate in marketing sophistication. No more, says columnist Rebecca Lieb, who urges marketers to think deeply about why, how and where customers seek out their brands. Rebecca Lieb on August 4, 2016 Since the dawn of digital marketing, practitioners have hailed personalization as the ultimate in sophistication. Calling … Continue reading Why context is digital marketing’s next frontier
by Brian Wallace June 26, 2016 Follow @nowsourcingJune 26, 2016 The business of virtual reality and augmented reality is booming, and it’s just going to keep getting bigger. While virtual reality has been around for decades, it was never that great and it was relegated to the worlds of video games and science fiction. Marked … Continue reading Virtual Reality is the Next Big Business Frontier [Infographic]
Paul KeijzerMay 29, 2015 Almost 10 years ago I decided to set up my own company. During those years I had my shares of ups and downs – I’ve been through partnerships that ended, changed people and transformed business models (I’m now on my 5th business model!). No matter the difficulties, sleepless nights, stress, whether … Continue reading 10 Insights on Building a Successful Consulting Business in Frontier Markets
Alex CharalambousMarch 6, 2015 If you haven’t heard about native advertising, you should take notice. Hotly contested by some and praised by others, this developing media strategy is on the rise and showing promise of superseding traditional means of advertising. What is native advertising? Simply put by The Guardian, “native advertising is a sub-set of … Continue reading Native Advertising vs Traditional Advertising: The New Frontier
