Tag Archives: Formulas

5 Proven Formulas for High-Converting Landing Page Headlines

by Brad Smith June 25, 2016 Follow @FixCourseJune 25, 2016 Want to increase conversions on your landing page? Try changing your headline. The reason? Headline changes have the power to provide a 10%+ lift, while taking all of – oh, I dunno – five whole seconds to change. There’s almost no better bang for your … Continue reading 5 Proven Formulas for High-Converting Landing Page Headlines

How to Use Google’s New AdWords Formulas to Gain Additional Insights into Call Data

by Jonathon Byrd February 12, 2016February 12, 2016 In late January, Google quietly released a new formula function for custom columns in AdWords. Using the custom formulas functionality, marketers can apply formulas to metrics available in the custom columns drop-down. For marketers importing call tracking data from Google Analytics and/or tracking calls directly from ads, … Continue reading How to Use Google’s New AdWords Formulas to Gain Additional Insights into Call Data

3 Clever Formulas To Utilize Buffer You Will Want To Go Try Right Now!

Dorien Morin-van DamJuly 5, 2015 Why Buffer Is My Number One Choice Post Scheduler! When I started out as a social media consultant over four years ago, I looked into several schedulers to help me be more productive in my daily tasks. Initially, I used Hootsuite, then I tried trial versions of SproutSocial and SocialOomph, … Continue reading 3 Clever Formulas To Utilize Buffer You Will Want To Go Try Right Now!