Tag Archives: Formulas

How to Use Google’s New AdWords Formulas to Gain Additional Insights into Call Data

by Jonathon Byrd February 12, 2016February 12, 2016 In late January, Google quietly released a new formula function for custom columns in AdWords. Using the custom formulas functionality, marketers can apply formulas to metrics available in the custom columns drop-down. For marketers importing call tracking data from Google Analytics and/or tracking calls directly from ads, … Continue reading How to Use Google’s New AdWords Formulas to Gain Additional Insights into Call Data

3 Clever Formulas To Utilize Buffer You Will Want To Go Try Right Now!

Dorien Morin-van DamJuly 5, 2015 Why Buffer Is My Number One Choice Post Scheduler! When I started out as a social media consultant over four years ago, I looked into several schedulers to help me be more productive in my daily tasks. Initially, I used Hootsuite, then I tried trial versions of SproutSocial and SocialOomph, … Continue reading 3 Clever Formulas To Utilize Buffer You Will Want To Go Try Right Now!