Dr. Ashok Karania September 9, 2020 Tumisu / Pixabay Years from now, we’ll look back on 2020 as a milestone year for the financial services sector. While it’s still too early to assess the overall fallout from the COVID-19 pandemic, the crisis has already acted as a radical catalyst in the industry. The global fintech … Continue reading The Financial Services Megatrends Re-shaping Digital Banking
Vinod Janapala July 20, 2020 The markets are amidst being big chaos and the forecasts for the economy have been predicting a unique global recession. No, we have not gone back to the year of 2008, but the Great Recession and the memories of it are still fresh which might just make it more the … Continue reading COVID-19 Financial Survival Guide: What You Need to Know
Brian Johnson July 10, 2020 Consumers are everywhere – on their phones, on tablets, on social media, in your stores, calling into support centers, the list goes on. And financial service brands are ramping up their omnichannel strategies to deliver the most seamless customer experience. Customers expect the ability to jump from one platform to … Continue reading 4 Strategies for Financial Service Brands to Enhance Their Omnichannel Experience
Bamidele Onibalusi July 2, 2020 stevepb / Pixabay The economic and financial impact of the COVID-19 pandemic has been undoubtedly significant, but most news headlines tend to focus on the stock market and financial health of corporations rather than that of individuals. Despite the U.S. government introducing the largest stimulus package in U.S. history to … Continue reading 5 Ways to Survive the Financial Impact of COVID-19
Brian Johnson June 29, 2020 Brands are constantly on the hunt for the newest way to personalize their customer experience. These days, it’s so imperative to treat your clients as individuals, not a part of a vast marketing segment. In fact, about 60% of consumers expect a tailored experience, according to a recent Salesforce study. … Continue reading How Localized Engagement Can Benefit Financial Service Brands Personalization Strategy
Brittani Bloomberg — June 11, 2020 Have you considered pulling back your digital marketing efforts during this 2020 time of crisis? We are dealing with not only a pandemic, but also a financial crisis. With social distancing orders in place, most consumers are working from home and making purchasing decisions from their homes. What does … Continue reading How to Maximize Your Paid Media Strategy During a Financial Crisis
Tanishk Nalamolu — April 26, 2020 Millennials have seen the impact of both unemployment and student loan debt on their parents and millennial friends and are already working quickly and effectively to build themselves for economic security. According to research, 2 big socio-economic factors are a reason for the transformation of millennial investing habits: The … Continue reading The Millennial Move On Investing and Innovative Solutions Done by Financial Advising Companies
Micah Lally — March 26, 2020 If you own any sort of device that connects to the internet, mobile or otherwise, you probably have made the transition to managing your finances online to some degree. Whether it’s your bank’s mobile app or some sort of stock-monitoring software, you’re comfortable with the fact that finances and … Continue reading 5 Financial Tech Companies to Look Out for in 2020
Frederik Bussler — March 18, 2020 It’s been said that content marketing is the only form of marketing left, as it creates trust, builds relationships with your target audience, and is a high-conversion strategy. Trust is especially important in finance, as prospects are risking their financial security by doing business with you. On the flip … Continue reading What Financial Marketing Looks Like in 2020
Evelyn Frederickson — March 14, 2020 Developing client financial insights is one of the key skills that separates top performing sellers from all others. Yet, a recent survey by FinListics Solutions and Revegy reveals that less than 25 percent of sellers believe they understand their customers’ financial performance very well, and almost 50 percent believe … Continue reading Developing Client Financial Insights
