Tag Archives: Fascinating

3 Fascinating (and Scary) Facts About How Google Evaluates Your Website

by Brittney Ervin May 18, 2016May 18, 2016 Google’s ranking algorithm is constantly changing. Something that worked last year might get you huge penalties this year. Techniques that you relied on (and were touted by talking heads) just a few seasons ago can be disastrous for your website today. So how you know if you’re … Continue reading 3 Fascinating (and Scary) Facts About How Google Evaluates Your Website

5 Fascinating Paid Search Insights from Bing Ads Connect

Margot da CunhaOctober 28, 2015 Bing never fails to impress me with their well-executed events. From sumo-wrestling competitions to character drawings and ice cream sundae buffets, the Bing team tends to outdo themselves time after time. Bing Ads Connect, which took place in Cambridge, MA last Friday, wasn’t quite the sumo-wrestling, open-bar type atmosphere with … Continue reading 5 Fascinating Paid Search Insights from Bing Ads Connect

3 Fascinating Ways Conversion Depends On Personalization

Tracy Vides April 18, 2015 We keep hearing about all the different ways brands can work more efficiently to convert visitors to their website. Conversion optimization advice typically revolves around website design, on-page and off-page SEO ranking signals, content marketing, social media marketing, and so on. But what about that gem of a marketing tool … Continue reading 3 Fascinating Ways Conversion Depends On Personalization