Marketing experts weigh in possible impact of Facebook’s plan to test a way for people to express shorthand emotions other than Like. Martin Beck on September 21, 2015 Facebook’s Like button is about to have company. One question: Will marketers give it the thumbs up? It almost certainly won’t be a “dislike” button, but it … Continue reading Will Facebook’s “Empathy” Button Be Good News For Marketers?
Laura DonovanSeptember 4, 2015 As I sat on my patio early this morning, I realized that the weather was beginning to cool a bit. And my thoughts turned to boots. Since I always seem to have my phone in my hand, I did a quick Internet search. I found a website, selling the perfect pair. … Continue reading How Facebook’s Ads Really Work
Laura DonovanAugust 5, 2015 Website and Facebook: A Two-Way Street to Increase Sales Social Media has turned old marketing models upside down. However, business websites continue to be the foundation upon which all other marketing is based today. Even those businesses that advertise in print routinely add their web addresses. Websites are virtual storefronts – … Continue reading Facebook’s Retargeting Pixel Tool Remarkets to Website Visitors on Facebook
Carol StephenJuly 23, 2015 How Facebook’s Trending Topics Is Like Minority Report In Minority Report, Tom Cruise walks through a mall while an ad calls to him: “John Anderton! You could use a Guiness right now!” Consider all the tracking devices that make your life easier: Waze, Foursquare, and even sampling software such as Shazam. … Continue reading How Facebook’s Trending Topics Is Like Minority Report
Rosalind HenshellJuly 13, 2015 (July 14, 2015) we attended the Facebook Boost Your Business Summer Tour. It was a session designed specifically for small businesses who are aiming to grow through using Facebook. There were plenty of Facebook Gurus on hand to answer questions on subjects like local targeting, brand awareness, driving sales online and … Continue reading Top Tips From Facebook’s Boost Your Business Tour!
Newsrooms have begun readying content for the coming Instant Article ramp up. With some publishers planning on launching 30 to 40 articles each day, the ‘instant’ gold rush is near. Greg Finn on June 25, 2015 In lieu of the impending Instant Articles, publishers have begun to ramp up their content and publishing that will … Continue reading Publishers Have Begun Prepping For Facebook’s Instant Articles Launch
Laura DonovanJune 16, 2015 In its effort to improve User experience and enhance individual News Feeds Facebook has announced that it will now measure the time spent looking at an update. Researchers at Facebook culled data from a survey that had Users rate their experience with Facebook and how the content they received in their … Continue reading Facebook’s New Metric: Time Spent on a Post
Richard ShapiroJune 10, 2015 I have been asked recently to provide my opinion on the biggest customer service challenges affecting organizations today. My number one answer is that consumers want to do business with companies that provide personalized service delivery. How can companies combine technology with the human-to human touch to create a winning combination? … Continue reading Does Facebook’s New Feature Negatively Impact Personalization?
Eric HammisJune 9, 2015 If you’re a business owner and you have a Facebook page for your business — I’m really hoping that you do — then you’ve most likely made the transition already to the new business manager tool. It was something that kind of flew under the radar for most businesses despite the … Continue reading How Facebook’s Business Manager Tool Can Help You
Mike WhitneyJune 4, 2015 Social media marketing is all about delivering the right message to the right audience. It has layers of specificity that traditional marketing methods – television, radio, etc. – can merely hint at. Operating a Facebook profile, for example, gives a small business owner the opportunity to engage in real time with … Continue reading Keeping it in The Neighborhood: Facebook’s Local Awareness Ad Campaigns
