Tag Archives: Experimental

How experimental marketers can drive martech utilization

Explore the role of experimental marketers in maximizing martech stack value. Ana Mourão on October 2, 2023 With martech utilization plummeting to 33%, CMOs and their teams must maximize their stack’s value before seeking budget increases or new additions. Several factors can lead to stack underutilization, including scope issues, viewing investments as costs or inadequately supported … Continue reading How experimental marketers can drive martech utilization →

What Google’s experimental content podium means for SEO

Google Tools

What’s the deal with Google Posts? Columnist Tony Edwards explains this invite-only Google feature and discusses its potential implications for search marketers. Tony Edward on October 17, 2016 Google has been testing a new content platform called “Posts with Google,” and it could have a huge impact on brand searches, for both paid and … Continue reading What Google’s experimental content podium means for SEO →

Google’s Experimental Podium on Select Local Businesses

Local Business

by Al Gomez March 10, 2016March 10, 2016 In light of upcoming U.S. presidential elections, search engine giant Google has created new features to make it easier for users to stay in touch with their favorite candidates. There’s no official name for it, but they look a lot like cards that contain the most recent … Continue reading Google’s Experimental Podium on Select Local Businesses →

For Killer Response Rates in Large Campaigns, Try Experimental Design

Leads Generation

John SeniorMarch 26, 2015 Your customer base is dynamic and complex. If you’re trying to optimize across your entire population of users, traditional A/B experiments may fall short. In this case, you should consider a technique we call experimental design because it allows for massive increase in the amount of variance in your digital marketing … Continue reading For Killer Response Rates in Large Campaigns, Try Experimental Design →