Renata Ekine September 11, 2020 Typically when we create a Facebook campaign we tend to focus on targeting the right audience and setting the right budget and bid strategy, and we forget about the most crucial success factor of them all! In this article I will be sharing with you the type of audiences you … Continue reading Audiences to Exclude From Your Facebook Campaigns
Negative audiences help reduce wasted spend and prevent shoppers from being retargeted with products too many times. Tim Jensen on December 2, 2019 With the blurring of match type accuracy, PPC has become more about audience targeting than ever before. Ad platforms offer almost infinite ways to slice and dice audiences to reach the perfect … Continue reading 5 audiences you should exclude from your PPC campaigns
By the end of May, the Excluded Category options for Audience Network, Instant Article and in-stream video ads will be replaced with the new Inventory Filters, giving marketers streamlined control over content associated with their ads. Amy Gesenhues on April 11, 2019 Facebook rolled out new brand safety inventory filters for Audience Network, Instant Articles … Continue reading Facebook to replace Exclude Categories with new brand safety ad filters
Mark Irvine — December 10, 2016 — December 10, 2016 Google offers advertisers several different ways to target their ads on the Google Display Network to reach its vast audience. With over 2 trillion impressions served each month across over 2 million unique websites, most GDN advertisers don’t manually select each placement where their ads … Continue reading Ads on Breitbart Don’t Work Anyway, Here’s How to Exclude Them & Save Money
