By Mickie E Kennedy, Published November 2, 2014 SEO has ruined the way many businesses approach PR. The constant chase for higher search engine rankings has caused some to focus all of their PR efforts on attaining more backlinks to boost their search engine placement. The obsession with SEO and link building has gotten to … Continue reading Why Media Coverage Is Worth It Even When You Don’t Get A Link
It is ironic that Rupert Murdoch’s News Corporation has complained to the European Commission about Google – but it has become like a giant octopus, gobbling up and stifling everything At nearly $400 billion, Google is capitalised at four and a half times the combined market worth of Mr Murdoch’s Twentieth Century Fox and News … Continue reading One day, even Google will go into decline
Apparently, the tech-industry brogrammer culture has no stranglehold on sexism, as Internet marketers routinely devalue women’s work by an average of 21 percent. That’s according to search-marketing firm Wordstream, whose CEO Larry Kim just outed his customers’ biases. Kim compared how successful his female colleagues’ work is with how successful his clients perceive them to be. … Continue reading Online marketers are 21% sexist … even when they’re women
