by Danny Wong Follow @dannywong1190October 10, 2016 Many engineering firms focus most of their attention on operations, which is understandable considering the complex nature of the work. However, like any type of company, they must rely on a productive and effective sales operation in order to reliably communicate the value of their services to high-quality … Continue reading 6 Ways Engineering Firms Can Attract New Clients and Grow Existing Accounts
Tag Archives: Engineering
Reverse Engineering Through Data To Find New Markets
Laurie Sullivan @lauriesullivan, (March 15, 2015) Big data reverse engineering provides an interesting concept for companies looking to confirm the demographics coming to a Web site. Sometimes we find that the 20-somethings a brand thought frequented their Web site are really grandparents, said Christine Bensen, SVP Media Strategy, iCrossing, at the MediaPost OMMA @SXSW conference Saturday. It … Continue reading Reverse Engineering Through Data To Find New Markets
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