Annie Jones — August 15, 2018 Follow @rockcandymedia — August 15, 2018 Aymanjed / Pixabay Hiring is one area that I thought would have been revolutionized by now. Cover letters and resumes haven’t really changed, even with the advent of social media, job search sites, and AI technology. It’s still a major drag. It’s the … Continue reading Good Skill Hunting: Recruiting is Never Ending and Never Getting Easier
Angela Hausman, PhDAugust 19, 2015 It may be hard to believe with much of the country still sweltering in the 90’s, but the dog days of summer are near. A cursory glance at your Facebook feed confirms this as summer vacation photos give way to first day of school pics of shiny faces wearing their … Continue reading Summer’s Ending: Is Your Digital Marketing Ready?
Tom HustonJuly 21, 2015 A long, long time ago, the only way to really publicly shame a company was to take out an expensive ad in The New York Times. Nowadays, all you have to do is open your Twitter app. And as fast as you can type “#badcustomerservice,” your complaint is in the public … Continue reading Ending the Public Twitter Tantrum: Will Private Messages to Businesses Work?
Louisa ChanApril 16, 2015 Include a clear call to action (CTA) at the end of all marketing messages That’s what my mentor often says. And that goes for blog posts, podcasts, landing pages and videos. Why use calls to action? You’ve worked hard to script and produce the video. You’ve spent even more time editing … Continue reading Ending Facebook Native Videos With Clear Calls to Action
