This series presents a framework that describes the roles and responsibilities of marketing operations leaders. This fourth and final part discusses MOps leaders as scientists. Earlier editions described their roles as Modernizers, Orchestrators, and Psychologists. The path to knowledge employs the scientific method. Practitioners first develop a hypothesis, which is an assumption or potential explanation … Continue reading MOps leaders as scientists: Embracing the scientific method
On Their Toes: Why Brands Are Embracing Agile Marketing by Ray Schultz , Columnist, April 28, 2022 In theory, email teams are the original agile marketers, responding to change instead of following a set plan. But are their larger marketing teams able to do that? Some are, judging by The Impact Of Agile Marketing, a … Continue reading On Their Toes: Why Brands Are Embracing Agile Marketing
Brian Wallace February 1, 2021 Having a diverse group of employees is extremely beneficial to a company’s success. People from diverse backgrounds bring different ideas and methods to the table, creating a space of innovation and creativity. The following visual deep dive explains the several ways diversity improves business outcomes, including how companies in the … Continue reading Embracing Diversity Using AI [Infographic]
Dr. Kathleen Allen — March 26, 2020 During so much uncertainty and disruption in these unprecedented times, walking into the unknown can feel daunting. As leaders, we are shouldered with the role of anchoring our employees and organizations. We do our best to show up for them, offer direction and make decisions for moving forward, … Continue reading Embracing Change Amid Uncertainty
Liesha Petrovich — September 27, 2019 Follow @lieshapetrovich Photo by Nathan Dumlao on Unsplash We pour our heart and soul into our businesses. We spend endless hours coming up with a strategy to sell our amazing product. We rewrite copy over and over. We practice our sales pitch a million times in the mirror. And … Continue reading Embracing Epic Failures on Our Path to Success
John Oechsle — July 19, 2019 Follow @hjoech — July 19, 2019 The conversation around CRM (customer relationship management) is always shifting. Over the past several years, we’ve seen cycles of increased focus on enterprise CRM technology and strategy and periods where the conversation has largely centered on the ways in which small and midsized … Continue reading Embracing CRM As Your Small Business Technology Hub
Daniel Burrus — April 23, 2019 Follow @DanielBurrus — April 23, 2019 During the digital transformation, we have witnessed traditional forms of physical media fall out of favor as users abandoned their treasure trove of CDs, DVDs, books, magazines and even photo albums to partake in an entirely clutter-free life. Digitally optimizing our lives has … Continue reading Embracing the Power of Blockchain Technology
Intelligent automation allows search engine marketers to schedule tasks and immediately activate data to inform smarter optimizations. Jim Yu on March 6, 2019 Creating an automation strategy should be top of mind in 2019 – indeed, it was identified by 61 percent of marketers as the top priority for optimizing marketing automation efforts in a … Continue reading Embracing automation and maximizing SEO performance
Olivia Taylor — February 18, 2019 Follow @otaylor771 — February 18, 2019 The finance industry is never predictable. It’s a world of topsides and downsides that affect global businesses in more ways than any other factor. With so many parameters around the world contributing to the financial waves, it’s really difficult for businesses to remain … Continue reading Top Reasons Why Financial Consultants are Embracing AI for Their Clients
Gee Ranasinha — October 26, 2018 Follow @KEXINO — October 26, 2018 Whether we call ourselves a business owner, salesperson, or marketer, there’s a common underlying end-goal to the job we do. Fundamentally, sales and marketing is about using a variety of means and methods to influence an individual to purchase a particular product or … Continue reading Embracing Imperfection: Flaws Make Your Business More Likeable
