Rachel LaCour NiesenMarch 26, 2015 “The secret to using free content as a business driver is to be the host of the conversation your audience cares about, not the subject of it.” — Shane Snow, Founder of Contently Show don’t tell. That should be your mantra when using email to communicate your company’s culture. Telling … Continue reading The Art of the Customer-Focused Email
Tag Archives: email
You’ve Got Mail: 13 Time-Saving Email Hacks For The Entrepreneur
Business.comMarch 26, 2015 We all know that getting your inbox down to zero (or at least to something manageable), and keeping it that way for more than a few hours is nearly impossible. This is especially true for in-demand business owners who are constantly fielding requests from team members, outside networks, potential partners, etc. So, … Continue reading You’ve Got Mail: 13 Time-Saving Email Hacks For The Entrepreneur
Why A Sign Up Form Is A No-Brainer For Email List Growth
Kim StiglitzMarch 26, 2015 A list of contacts is essential for any business that wants to stay in touch with prospects and customers. That list also shouldn’t be static. It should be ever-changing and consistently evolving due to attrition through unsubscribes, (some reports say you will lose as much as 30 percent of your list … Continue reading Why A Sign Up Form Is A No-Brainer For Email List Growth
Let’s Be Friends: Integrating Email And Social Media
Denise ChanMarch 26, 2015 Twitter, Facebook, Instagram, Pinterest, Email…the list goes on. There are so many channels to manage and keep track of these days, how do you do it? The key is to do less. Treat email and social as one larger integrated marketing channel instead of creating dedicated strategies for each. Work smarter, … Continue reading Let’s Be Friends: Integrating Email And Social Media
6 Things You Must Do To Create Mobile Email That Works
David WilsonMarch 25, 2015 Did you know that over 66 percent of all emails are now opened on mobile devices? And while the financial services industry has one of the highest mobile email open rates of any industry at 41 percent, click-throughs are among the lowest at two percent. One reason for the low click-throughs, … Continue reading 6 Things You Must Do To Create Mobile Email That Works
Successful Email Marketing: Focusing on Sales, Not Tire Kickers
John W HayesMarch 25, 2015 Long before I joined iContact as an employee, I was a client of the company. I selected iContact over a number of other services trialled because they were the only company to pick up the phone and thank me for trying the product out. They didn’t try to sell me … Continue reading Successful Email Marketing: Focusing on Sales, Not Tire Kickers
9 Email Hacks Guaranteed To Increase Engagement
WishpondMarch 24, 2015 Are you sick and tired of hearing how amazing email marketing is for your competitors but you’re getting minimal results? I mean, you compose this great email based on best practices and then… 10% open your email but only 5% (of those 10%) click-through. What happened between you pressing send and them … Continue reading 9 Email Hacks Guaranteed To Increase Engagement
6 Ways to Cut the Amount of Time You Spend On Email [Infographic]
Josh SeidesMarch 23, 2015 Imagine what you can do with 13 hours a week. On average, this is how much time we spend on email each week. Once engaged in the endless deluge of messages, it’s difficult for our brains to exercise the discipline and restraint to refrain from continually peering into our hopelessly inundated … Continue reading 6 Ways to Cut the Amount of Time You Spend On Email [Infographic]
4 Areas Of Email Marketing Improvement
Columnist Daniel Faggella lays out the four phases of email marketing and discusses how you can fine-tune each to improve your bottom line. Daniel Faggella on March 23, 2015 Both email marketing and marketing automation software should ultimately save time and enhance revenues — and taking a myopic view of these technologies’ applications in a client company … Continue reading 4 Areas Of Email Marketing Improvement
How Long Should Your Email Be? New Data For Retail, Restaurants, Spas, And Real Estate
Jason FidlerMarch 22, 2015 Earlier this month we took a look at how the number of images and lines of text in an email campaign can affect the email’s click-through rate. We found that, in general, “less is more.” Emails with about 20 lines of text and three or fewer images received the highest click-through … Continue reading How Long Should Your Email Be? New Data For Retail, Restaurants, Spas, And Real Estate
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